WHO WE ARE
Our Story
Founded in 2006 by Haim Haviv, H. Capital emerged from a vision shaped by decades of experience in the Israeli food and cellular communications industries. Haim’s extensive background in senior marketing positions inspired the creation of a consulting firm where "the whole organization is marketing." This philosophy underscores that every business aims to market a product or service that meets the needs and desires of its customers through exceptional customer experiences. At H. Capital, we believe that all employees, regardless of their role, contribute to this vision.
Our Mission
Our mission at H. Capital is to help our clients deliver the best customer experience through exceptional services and products. We strive to achieve a noticeable, continuous, and significant improvement in the performance of employees and the entire organization. Simultaneously, we aim to create an outstanding employee experience, making the organization a desirable place for current and potential employees.
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Our Vision
We envision turning potential into achievements for organizations committed to making the world a better place.
Whats Drive Us
Creating Exceptional Customer Experiences
We are committed to uncompromising professionalism
Growth Through Helping Others
We believe in growing by assisting the growth of others
Generating Unique Insights
Our goal is to turn insights into significant achievements
Inspiring Influence
We strive to influence through inspiration
These values and our purpose form the foundation of H. Capital, guiding our exceptionally experienced and talented professionals. We encourage leadership and creative thinking to help our clients create wonderful experiences for their customers and employees.
Our Unique Approach:
H. Capital stands out for its holistic process that starts with understanding the organization’s
customers. This process extends to shaping the organizational vision, mission, and values,
culminating in actionable strategies across all internal aspects of the organization. Driven by
Haim Haviv’s vision and values, our methodologies, tools, and professional approaches are
rooted in his extensive experience and research.
Innovative Methodologies:
Among the key studies that have shaped our leading methodologies are:
TMS (Total Marketing Strategy)
An overall marketing strategy for the entire organization
GOM (Goal Oriented Marketing)
Marketing focused on vision and measurable goals
CXD (Customer Experience Design)
Custom customer experience design
WUW (Wake Up Winner)
Implementing the TMS methodology, which integrates the human element and various technological solutions, including artificial intelligence
Technology and AI Integration :
Our approach to integrating technology and AI into consulting practices is straightforward: technology is a tool to achieve clear goals and objectives. We carefully select and adapt technological tools to align with organizational goals. Each tool undergoes a thorough adaptation process to fit the organizational culture and employees, aiming to create an exceptional experience for both customers and employees.
Notable Clients
Over the years, H. Capital has proudly served notable clients in both the business and public sectors, including:
Business Sector: Strauss-Elit, Cellcom, Bezeq International, Miniline, and many others.
Public Sector: Ministry of Economy, Municipality of Jerusalem, Municipality of Holon, Municipality of Dimona, and more.
Additionally, we have assisted dozens of medium and small businesses, leading them to significant achievements in various fields such as accounting, food import and marketing, communication, and many startups.
Our Consulting Process
Our consulting process is summarized in four key steps:
1. Defining Precise Measurement Goals: Using the GOM methodology.
2. In-Depth Market Research: Defining precise target audiences, characterizing their problems and passions, and adapting products and services accordingly using the CXD methodology.
3. Characterizing the Customer Journey: Ensuring every step aligns with customer needs and expectations.
4. Holistic Organizational Consulting: Implementing the TMS methodology, which integrates the human element and various technological solutions, including artificial intelligence.
At H. Capital, we are driven by a concept that encourages the drive and passion to achieve excellence in everything we do. We are dedicated to helping our clients succeed by providing exceptional consulting services that transform potential into tangible achievements.